The Noah x Timex Sun And Moon Watch

NYC-based menswear brand Noah has launched an Art Deco style day-night watch with Timex. Gold-toned and very vintage-inspired, it’s a little quartz-powered riff on a classic Tank-style dress watch, and it costs a very humble $198. The gold-plated, stainless-steel case measures 37mm x 25mm, which, for scale, means it is slightly larger than both the largest model Tank Must and LC. The stepped case is a little chunky; there’s certainly a lot more heft to it than a Cartier Tank. But chunky works here.
The watch isn’t supposed to be dainty; it’s a re-contextualization of a classic look, but with modern dimensions. The white dial features a railroad minute track with black Roman numerals and tiny little gold indices for added detail. The day-night aperture sits below 12 o’clock with illustrations of a smiling sun, moon, and stars. The Noah logo is placed at three o’clock and Timex at six. The watch comes on a black leather strap with a crocodile-style pattern replica luxury watches.

If you want to look at this through a vintage lens, you might say, at first glance, that it has a Tank Chinoise feel. In my mind, the vibe is a little more Cristallor. For the true watch-heads, one could compare it to a Patek “Top Hat” 1450. Regardless of its inspiration, this collaboration presents an incredibly well priced riff on a very classic style.
The Noah x Timex Sun and Moon Watch was initially released about 10 days ago, and all 200 units sold out in under five minutes. Noah then introduced an unlimited pre-order for the watch (which ends at midnight tonight, so click quickly). Delivery for this second batch is April 2025, so you’ll have to be patient if you’re part of the second wave.
Noah sits in a unique position as a mid-price-point contemporary menswear brand with genuine fashion chops. Founders Brendon Babenzien (former creative director of Supreme and relatively newly-appointed J.Crew Men’s Creative Director) and Estelle Bailey-Babenzien are NYC and London natives who offer a younger, cooler, skate-wear-inspired spin on heritage classics. For some reason, in 2024 (outside of Aimé Leon Dore), it’s almost impossible to find brands like these that offer something at the intersection of fashion, traditional menswear, and streetwear. Noah’s look is casual but reminds us that it’s possible to look refined without wearing a suit. It isn’t about abandoning streetwear or sweatpants; it’s about wearing them in a more evolved way, like with a gold tank watch replica luxury watches.

Given the teeny tiny watch craze, I’m surprised the watch isn’t a bit smaller. But then I do keep reminding everybody that the teeny tiny watch crazy really doesn’t exist very far beyond the circle of hardcore watch enthusiasts. Noah is a “trendy” NYC brand, but they have a commercial objective. A medium size with a slightly chunky frame makes sense. If we really wanted to be purists here, we could ask to do away with the second hand. It would just be a cleaner look.

I believe in this type of low-stakes collaboration model. In fact, I’m pretty sure if Stüssy or Palace made a watch in a similar vein to this – both of my early 20-something skate-wear/streetwear-obsessed brothers would be running to buy whichever one they could get. This is just more proof of dress watches permeating the wider market. And so, the high-low dress watch and sweatpants combo continues to march. Full speed ahead replica luxury watches.